The person who builds what your firm runs on.

GaiaOps is run by me, Ross Carter-Brown: ecologist by training, operator by trade. If we end up working together, I'm the one you'll be working with.

Ross Carter-Brown on LinkedIn

Why GaiaOps Exists

Environmental firms are excellent at the work and run the business itself on one person's memory. I studied 48 environmental firms and interviewed 5 operations leads to test that impression, and the pattern held. On the demand side, enquiries route to a generic inbox and follow-up depends on whoever is least busy that week. On the delivery side, who is on what, whether it was reviewed, and what the numbers say all live in the same head. GaiaOps exists to fix that: I build the operational systems a firm already needs, on the tools it already owns and with AI doing the repetitive work under your team's judgment, across seven tracks from resource planning and quality assurance to reporting, client relationships and the pipeline itself, then either run them for you or hand them to your team. The full findings are published in our 48-firm operations report, free, no email gate.

The Ecology Half

I trained as a scientist. A BSc in Ecology and Biodiversity, then a contributing-researcher role on the Rio Tinto-funded Punakaiki Coastal Restoration Project, coordinating across a corporate partner, the Department of Conservation, and community organisations on a project spanning 100,000+ planted trees, with co-authored published research at the end of it. Before that I ran 12-month controlled field experiments across three sites and analysed somewhere between 15,000 and 30,000 seed samples. I know what field season does to a tidy operational plan because I've lived inside one.

The Operations Half

Then I spent years in one of the least forgiving operational environments there is: cryptocurrency financial services. I co-founded BitPrime in 2017 and ran it as CEO for five years, through a boom and a crash. We grew to 30+ staff, served 35,000 customers, and processed over NZD 300 million, holding NZD 40M+ in client assets with zero security breaches. After BitPrime I led New Zealand operations for Swyftx, Australia's top-rated exchange, built automation for professional services firms at Task Rescue, and ran product and operations strategy inside a 70-person gaming rewards company. Different industries, same job every time: make complex multi-stakeholder work run on systems instead of heroics.

I'm currently studying toward a Master of Applied AI at the University of Canterbury, so the AI in these systems is grounded in formal training as well as daily practice.

Straight Answers

GaiaOps is founder-led and deliberately small, and I'd rather you hear that from me than discover it. It cuts both ways, mostly in your favour. The person who scopes your build is the person who builds it. Before I change anything, I document your current numbers, whichever track we start on, and that baseline is a contracted deliverable, because improvement you can't measure is improvement you have to take on faith. I build on the tools you already own rather than selling you a new platform, and I hand the work back to your team once the system runs. If the system doesn't beat the baseline we documented, you'll see it in the same numbers I do.

Most of the firm still runs on memory.

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