The person behind the engine

GaiaOps is run by me, Ross Carter-Brown: ecologist by training, operator by trade. If we end up working together, I'm the one you'll be working with.

Ross Carter-Brown on LinkedIn

Why GaiaOps exists

Environmental consultancies are excellent at the work and leaky at the demand that feeds it. I studied 48 environmental firms and interviewed 5 operations leads to test that impression, and the pattern held. Enquiries route to a generic inbox while follow-up depends on whoever is least busy that week. The CRM, where one exists, doesn't talk to the outreach. GaiaOps exists to fix that one problem: I integrate the tools a firm already owns into a working outreach engine, then either run it or hand it to your team. The full findings are published in our 48-firm operations report, free, no email gate.

The ecology half

I trained as a scientist. A BSc in Ecology and Biodiversity, then a contributing-researcher role on the Rio Tinto-funded Punakaiki Coastal Restoration Project, coordinating across a corporate partner, the Department of Conservation, and community organisations on a project spanning 100,000+ planted trees, with co-authored published research at the end of it. Before that I ran 12-month controlled field experiments across three sites and analysed somewhere between 15,000 and 30,000 seed samples. I know what field season does to a tidy operational plan because I've lived inside one.

The operations half

Then I spent years in one of the least forgiving operational environments there is: cryptocurrency financial services. I co-founded BitPrime in 2017 and ran it as CEO for five years, through a boom and a crash. We grew to 30+ staff, served 35,000 customers, and processed over NZD 300 million, holding NZD 40M+ in client assets with zero security breaches. After BitPrime I led New Zealand operations for Swyftx, Australia's top-rated exchange, built automation for professional services firms at Task Rescue, and ran product and operations strategy inside a 70-person gaming rewards company. Different industries, same job every time: make complex multi-stakeholder work run on systems instead of heroics.

Straight answers

GaiaOps is founder-led and deliberately small, and I'd rather you hear that from me than discover it. It cuts both ways, mostly in your favour. The person who scopes your build is the person who builds it. Before I change anything, I document your current numbers (replies per month, inbound volume, response times), and that baseline is a contracted deliverable, because improvement you can't measure is improvement you have to take on faith. I integrate what you already own rather than selling you a new platform, and I hand off at the qualified reply: your people close deals, I don't take sales calls on your behalf. If the engine doesn't beat the baseline we documented, you'll see that in the same numbers I do.

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